Search Engine Optimization

(SEO)

What is SEO and why do I need to care?

Imagine your website is a really great shop tucked away in a quiet alley.

It’s got everything - beautiful displays, fantastic products, maybe even free coffee—but if no one knows it’s there, how are they going to find it?

That’s where SEO, or Search Engine Optimization, comes in.

It’s like the neon sign and the loud friend who tells everyone in town how great your place is - except it works online, 24/7, and it speaks fluent Google.

SEO helps your website show up when people search for things like “best bakery near me” or “honest plumber in [your town].” It’s about making your website easier for search engines (like Google) to understand and recommend to people who are already looking for what you offer.

As a busy business owner, you’ve already got enough on your plate—so let us handle the techy stuff. We’ll make sure your website gets found by the right people, so you can focus on doing what you do best: running your amazing business.

Organic Traffic? Is that what I want?

Organic traffic = visitors and leads that you aren't paying for - so, YES, you absolutely want it! That doesn't mean paid traffic is inherently bad, but if you can get the algorithm to work in your favor without throwing money at it, why wouldn't you?

How do you get organic traffic? Well, you make an investment in optimizing the content and structure of your website and Google business profile to ensure that Google and other search engines get fed the right information to know exactly what you do and who needs to know about you.

I've done OK without a website so far. Why should I change that?

Securing your online presence can help in several ways.

Making sure more people, who want your services, can find you is always a good thing.

Smoothing out the ups and downs of business, creating a more steady income flow makes managing your business easier.

As new potential customers enter the market, you NEED to be where they look for information. More and more people are not only looking for services online, but they are also validating and verifying information they may have received other ways. Word of mouth is still great, but you can count on being researched. Customers are going to look for social proof that you are a reputable business. Even those who got a glowing referral from friends or family want to see that that experience wasn't an exception, but instead how you regularly do business.

Think of the long game as well. At some point, you'll want to retire. Crazy idea, right???

You may plan to pass the business to your family or you can position yourself to sell the business. Either way, the healthier the business the better. Your family will be more successful in the transition if the flow of customers is steady and predictable. The value of a business will be based on how well the business has been doing year over year.

I have a website. Isn't that enough?

Congratulations on having a website! Unfortunately, simply owning a website just doesn't cut it in the modern and ever evolving digital era. You need tactics deployed that drive traffic toward your site and raise your visibility in search results. (Don't be fooled when you search for yourself and pop up at the top of the list. That won't be the same result others have.)

Not only do you want a website that ranks in searches, but you want one that draws customers in and keeps them around for a while. You want them engaged with your content and convinced they want to work with you before they make that first call. (And when they make that call, you want them hooked even if you can't answer the call. But we'll talk about that in the Automations and AI section.)