Case Studies

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Success Story

CASE STUDY: Roofing Company Doubles Lead Volume in 60 Days

  • 3X traffic increase from SEO and Website revamp

  • 60+ leads per month with AI follow-up automations

  • 4.8 star Google rating with local SEO boost

"We were chasing leads . Now, they are chasing us. Everything runs on autopilot." - Mike T. , Owner

More Leads

Less Work

Better Business

Local Home Services Business

Goals:

  • Increase visibility in local search

  • Generate inbound leads

Strategy:

  • Optimized Google Business Profile (keywords, services, photos, reviews)

  • On-page SEO and local content creation

  • Website speed and mobile optimization

Results:

  • +174% increase in local search impressions

  • +58% increase in calls from GBP

  • +92% increase in website traffic

  • +48% new 5 star Google reviews

  • Average of 12 qualified leads per week vs. 4 before

"The new website, SEO boost, and follow-up system changed everything. We have more leads with so much less effort." - Jimmy G., Owner

Health and Wellness Clinic

Goal:

  • Improve Google ranking

  • Add appointment booking

Strategy:

  • On-page SEO for service pages

  • Google Business Profile with Q & A, review strategy, and photo updates

  • Added AI chatbot for lead capture on the website

Results:

  • Ranked in top 3 for 6+ local keywords

  • +240% increase in Google Maps views

  • +170% more appointment requests via website

  • 2.4x increase in lead form submissions

  • 3.5x ROI from SEO investments

Concrete Contractor

Goals:

  • Increase visibility for "driveway replacement" and "concrete patios"

  • Generate more quote requests from the website

  • Improve rankings in surrounding suburbs

Strategy:

  • Local SEO pages for each service area

  • Google Business optimization with photo tagging

  • Lead form connected to CRM with automation

Results:

  • +130% Google Business Profile views

  • +85% traffic from local searches

  • +3x quote form submissions

  • AI follow up closed 3 new projects/ week

"We were invisible online before. Now we're showing up in three nearby cities." - Jesse M., Owner

Electrician

Goals:

  • Rank for emergency electrician and same-day service

  • Capture after hours leads

  • Improve reputation with reviews

Strategy:

  • Service based landing pages (EV charging, panel upgrades)

  • Automated SMS bot for after-hours inquiries

  • Review funnel sent post-service

Results:

  • Top 3 local map rankings for 7 keywords

  • +74% increase in after-hours lead volume

  • 36 new 5-star reviews

  • Booked 24 new jobs in 1 month

"It's like having office staff that works all night." - Marcus D., Owner

Landscaper

Goals:

  • Showcase high-end landscaping work

  • Book design consultations online

  • Get found in upscale neighborhoods

Strategy:

  • Photo-rich web portfolio

  • Local SEO for each service area

  • Booking calendar integrated with CRM

Results:

  • Website bounce rate dropped 40%

  • Ranked #1 for "Landscape Design (city)"

  • 50% more booked consultations

  • 2x more leads through AI SMS

"We used to get maybe one consult a week. Now it's three a DAY." - Carla L., Owner

General Contractor

Goals:

  • Streamline lead intake for multiple project types

  • Rank for residential and commercial terms

  • Nurture cold leads over time

Strategy:

  • Full CRM set-up

  • SEO for "home addition", "tenant build-out", etc.

  • Monthly email automation for lead re-engagement

Results:

  • +147% increase in inbound leads

  • Recovered 22 cold leads into booked jobs

  • Top 5 rankings for 10+ keywords

  • Closed 3 commercial projects via email drip

"We aren't dropping leads anymore. It's all systemized, so it's easy to just use the tools we are given." - John F., Project Manager

Roofing Company

Goals:

  • Improve local search visibility for roof repair and replacement

  • Increase phone calls from Google Business Profile

  • Capture more leads from seasonal promotions

Strategy:

  • Optimized Google Business Profile with service areas and photos

  • SEO for high-intent keywords like "roof replacement (city)" and "roof replacement near me" for an area

  • Lead generation landing page with free roof inspection offer

Results:

  • +186% increase in organic traffic

  • +42% more calls from Google Business Profile

  • +25% increase in roofing estimates booked online

  • 12 more jobs per month from seasonal promotions

"We've never had this many people call in. The online presence is the best investment we made." - David S., Owner

Home Builder

Goals:

  • Attract higher-quality leads for custom home builds

  • Showcase portfolio of previous homes to drive consultations

  • Get featured in local directories

Strategy:

  • Revamped website with high-quality images and case studies

  • On-page SEO for custom home building terms

  • Google Business optimization for custom home-related keywords

Results:

  • 4x increase in web traffic

  • +37 consultations booked per month

  • Portfolio showcased in 5 local home design magazines

  • 3 new custom home builds started monthly

"We went from hoping people would find us, to having clients book consultations directly from our website." - Gregg M., Owner

Blacktop / Asphalt Paving

Goals:

  • Rank for "driveway paving" and "commercial paving services"

  • Reduce lead time from inquiry to job start

  • Boost local credibility with Google reviews

Strategy:

  • Local SEO optimization with a focus on high-demand services

  • Updated Google Business Profile with before and after photos

  • Automated quote generation via website forms

Results:

  • Ranked #1 for "Asphalt paving (city)"

  • +112% increase in organic traffic

  • 150+ 5 start reviews in 2 months

  • Automated lead nurturing resulted in 35% more conversions

"We've got a steady flow of calls every week, and we're able to book jobs faster with the automated system." - Allan T., Owner and Founder

Siding Company

Goals:

  • Boost local rankings for "vinyl siding replacement" and "siding installation"

  • Capture inbound leads directly from Google Business Profile

  • Increase overall sales by targeting specific home improvement seasons

Strategy:

  • Optimized Google Business Profile with service and review prompts

  • Targeted SEO for product specific pages (e.g. vinyl siding, fiber cement)

  • Lead capture form and automated follow-up emails

Results:

  • +143% increase in local search impressions

  • 3x more inquiries from Google Maps

  • Automated emails and calls generated 20% more project leads

  • Closed 15 large residential projects in Q2

"The Google profile optimization really made a difference - our phone's been ringing non-stop." - Linda F., Owner

Window and Door Installation

Goals:

  • Improve search visibility for window replacement and energy-efficient windows

  • Increase conversions with website traffic

  • Showcase previous work to inspire trust and increase inquiries

Strategy:

  • Built custom landing pages for windows types (energy-efficient, storm windows, etc.)

  • Optimized Google Business Profile with product listings and reviews

  • Installed AI chatbots on the website for immediate lead capture

Results:

  • +112% increase in site traffic

  • 45% more inbound calls from Google

  • 50% more on-site consultations

  • 2x more lead conversions with chatbots handling inquiries

"The chatbots and Google review system really helped up convert window shoppers into solid leads." - Ethan K., Owner

Locksmith

Goals:

  • Increase phone calls for emergency locksmith services

  • Rank for "locksmith near me" and "emergency lockout services"

  • Capture mobile leads and automate appointment bookings

Strategy:

  • Optimized Google Business Profile with service area coverage

  • Local SEO for "locksmith near me" and emergency services

  • Implemented a booking calendar for appointments and emergencies

Results:

  • +250% increase in Google Map views

  • 5x more calls for emergency lockouts

  • Booked 12 more jobs per week

"We've gone from being reactive to proactive. The automation has made our business run smoother." - Sarah W., Co-owner

Home Organization

Goals:

  • Get found online for "home organizer near me" and related keywords

  • Showcase services visually to build trust and credibility

  • Automate appointment booking and lead follow-up

  • Encourage more Google reviews to build social proof

Strategy:

  • Designed a clean, mobile-optimized website with photo galleries and service breakdowns

  • Created local SEO pages targeting neighborhoods and niches (downsizing, post-move, etc.)

  • Optimized Google Business Profile with services, photos, and FAQs

  • Integrated online booking with email/SMS reminders

  • Set up post-service automation to request 5-star reviews

Results:

  • +192% increase in local Google searches

  • +124% boost in website traffic

  • +66% increase in booked consultations

  • +27 new Google reviews with a 5 average rating

  • AI-powered follow-up turned 38% of inquiries into paying clients

"I used to rely on DMs and referrals. Now people find me through Google, book online and get reminders automatically - it's changed everything. I feel like I'm getting my life back without sacrificing by business. In fact, it's better than ever." - Samantha R., Founder

Real Estate Investor (Off-Market Properties)

Goals:

  • Generate inbound leads for motivated sellers

  • Improve rankings for local keywords like "sell my house fast (city)"

  • Build a branded, trustworthy online presence

  • Automate lead follow-up and qualification

Strategy:

  • Designed a high-conversion website with seller credibility and testimonials

  • SEO targeting for keywords: "Sell my house fast (city)", "Cash home buyer", "avoid foreclosure"

  • Google Business Profile setup and local optimization

  • Automated lead qualification funnel (Form/CRM/AI follow-up)

  • Nurture campaigns for leads not ready to sell immediately

Results:

  • +217% increase in organic search impressions

  • +65% increase in form submissions

  • AI follow-up re-engaged 44 previously unresponsive leads

  • Closed 6 new deals directly from organic traffic

  • Reduced lead response time to under 90 seconds with automation

" The automated system handles everything from inquiry to deal scheduling. I focus on closing while the

leads come in 24/7." - Brian C., Managing Partner

Garage Door Installation and Repair

Goals:

  • Increase visibility for local searches like "garage door repair near me"

  • Capture more emergency repair leads after hours

  • Showcase professionalism and services through a clean, modern website

  • Automate lead capture and follow-up to reduce missed opportunities

Strategy:

  • Built a mobile-friendly website optimized for service-based keywords and emergency CTA buttons

  • Implemented local SEO for high-intent terms like "garage door spring repair", "garage door installation (city)"

  • Optimized Google Business Profile with geo-tagged images, services, and FAQs

  • Integrated AI chatbot and SMS automation for 24/7 lead capture

  • Created reputation management workflow to drive new 5-star reviews

Results:

  • +189% increase in organic local search impressions

  • +54% more emergency service calls

  • AI follow-up system converted 3x more form leads into booked jobs

  • +41 new Google reviews with a 4.9 average rating

  • +72% increase in scheduled installs and repairs

"I used to miss leads if they came in at night or even on a job. Now the bot handles everything.

It even booked two emergency jobs last weekend!" - Tony H., Owner

More Leads.

Less Work.

Better Business.

What more could you ask for?

Let's talk about transforming your business in all the best ways.

Disclaimer: Results can vary widely and are up to the individual business and their team. Geographic area, niche and business model are all factors in the degree and speed that marketing tools can impact growth. Tools can help generate leads but it is still in the hands of the business to work the system, utilize the tools provided, communicate clearly with the marketing agency, follow up with leads and provide excellent customer service. It should go without saying that no tool can overcome poor business practices and a bad reputation. Work can be done to repair a reputation, but that takes far more time and effort than building a great reputation from the beginning. The marketing agency is also not responsible for closing rates and sales skills.

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